How did Charli D'Amelio become so famous on TikTok ? An expert weighs

Charli D'Amelio isn't even old enough to get a driver's license, and she's already surpassed many celebrities and major companies with the number of people she can reach on her channel TikTok. Whereas TikTok has a treasure trove of users who appeal to the majority Gen Z audience, Charli stands out because she has become so popular in such a short time.

Her rise to millions of followers in less than a week allowed the teenager headlines in the press, but no one has really been able to explain how Charli did it.

The expert of TikTok, Alessandro Bogliari, explained that Charli's rise can really be attributed to the perfect storm of elements: a little luck, the right timing, consistency and the algorithm of TikTok.

“With Charlie, she became this image of the perfect daughter of TiktoK dancing... It was trending because everyone was commenting, 'I don't understand the hype. "Then they went from [watching] her videos and then making fun of themselves saying 'now I understand,'" Alessandro explains of how users created content about watching Charli's videos, which then earned him more views.

“She got a little lucky because people create trends and funny memes about something,” Alessandro continues, explaining how other Twitter users TikTok really helped Charli promote her channel. “She was good at being consistent, but she didn’t really work on it, it just happened. This is what is happening on TikTok."

Alessandro then explained how TikTok is a different animal from Instagram. While a post can go viral on Instagram, users of TikTok must constantly post new content in order to stay relevant and grow their audience. A viral video TikTok can open a door, but it won't keep it open for very long.

“You can get super popular because you're pushed out there and then because you're consistent,” says Alessandro. “With Charlie, she doesn't do anything so different from a lot of others. But she was pushed to the limit and then gained popularity. "

Once Charli started getting more views and responses from other users about her "hype," Alessandro says her videos were then moved to the "For You" page. This page, according to the expert TikTok itself, is exactly where users of TikTok want to be.

“The 'For You' page can get you millions of subscribers,” he says. If the person behind the channel is actively posting, they will likely continue to appear on the "For You" page.

In addition to using cross-promotion with other channels TikTok, Charli also grew her brand by using hashtag and participating in dance challenges. Hashtag help link videos together and allow a user's videos to get more exposure. All of this helps get you to the “For You” page.

While many people have tried to deny the significance of TikTok Considering it as an app only for Gen Z and Generation Z, it is now undeniable that the video app can be lucrative for other businesses.

Dance challenges change weekly and are one of the easiest ways for a person's videos to go viral. While it may appear that the songs used as backtracks in these videos were chosen at random, this is actually one of the primary ways that music companies promote their catalog on the app.

“We create a national challenge with a branded hashtag related to the song, artist or playlist. You then select four to six TikTokers in our list or that we know are ready, and try to create something funny. After a while it goes viral, just like the song it’s on,” says Alessandro. He said the same technique is also applied in promoting new apps.

For those looking to become stars of TikTok, here's the shortlist: be consistent, do dance challenges (even if you can't dance), and be one of those people who uses a bunch of hashtag on any given post. And don't stay in the mindset that TikTok is just a Gen Z thing.