Nudity business – what's behind it? OnlyFans »? (Video)

“The selling points of my Only Fans channel are the breasts and the feet. "
"And that's how, of course, that, mostly from the erotic industry or part strippers, they then had great success on OnlyFans."
Only Fans is a social media platform known for primarily distributing erotic content. It is one of the fastest growing websites in the world. According to its own information, the platform currently has 25 million users. 500 users produce content. Bano Diop, advises and manages content creators who make content available for money on OnlyFans. Here is how he describes the business model:
Bano Diop, Sky Life Agency:
"It is not an erotic platform per se. It really is a pay-per-view social media platform where you can really see the content behind a pay barrier. And of course, like so many others on the internet, it has been used quite widely for this due to the cheap traffic and the large number of users who are really looking for erotic material on the internet. This means, on the one hand, that I have the option of a subscription model: It means that I pay, for example, 10 dollars for a subscription and then I can watch all the photos and videos that have been published on this profile, that is to say on food. On the other hand, there is also the possibility of using messages: This means that the content creator can send a message to each of his subscribers in German and then display additional paid or paid content there. And this all ensures that I am always able to monetize my content. "
Although stars like Cardi B and Bella Thorne are now also sharing non-erotic content on the site, OnlyFans is a welcome platform for fans due to the loose terms and conditions, especially for the erotic and porn industry.
O-Ton Bano Diop, Sky Life Agency:
“A lot has happened in the erotic field in particular. Due to the terms and conditions that fans have so far. This means you can post almost anything in terms of content without getting into trouble there. This is often not possible with other social media And so on. Of course, it's mostly the erotic industry, part strippers, that they've become very, very successful on. OnlyFans. " 
In addition to the relaxed terms of use, the relatively fair participation model is particularly attractive for OnlyFans-Creator.
The ability to individually design your own appearance also makes the platform very popular. At least that's what Suzie Grime thinks. She is an erotic influencer and model from Berlin and has over 100 paying subscribers on OnlyFans.
Suzie Grime, erotic model and influencer:
“Many industries have been democratized by the Internet. This also applies to OnlyFans and the adult industry. Interpreters have the opportunity to simply be interpreters and actors of their own story on this platform. And to produce and deliver exactly the content they want and support. So being able to represent that ethically and come to terms with yourself. And of course to be the ones who get the most out of it. So of course you have to give 20% of your income to the platform, to OnlyFans. But it would be no different if you worked as a stripper in a club, for example. You have to give the house a certain percentage. For giving you all the stage. »
But why pay for erotica and pornography when it's also available for free on other platforms? Sanja Klein is a psychologist and studies porn addiction among other things at the University of Giessen.
For them, the payout limit on fans is a decisive reason for popularity.
Sanja Klein, psychologist, University of Giessen:
“It's a psychological effect once you put the money somewhere, usually have a higher connection to it, or it's somehow more important to you. "
Exclusivity through paid content. This creates a connection between subscribers and a sense of security in those who appear on the OnlyFans. Moreover, the platform is loved by creators and fans because you can communicate very directly. This is often hardly possible on other erotic and porn platforms.
Sanja Klein, psychologist, University of Giessen:
“The main difference is precisely this personal component, which looks more like other social networks, that we have the feeling of knowing someone. If you put money into it every month, you could be invested in that person as well. It may be more like a personal relationship and it doesn't exist on other sites. "
Suzie Grime sees it the same way:
Suzie Grime, erotic model and influencer:
"Even though I'm a very, very large community, the space I have there feels with my fans, who explicitly subscribe to my channel. It looks a lot like a safe space and you opened it. You don't get that on a regular porn site like Pornhub in that sense. It's just different with OnlyFans. If someone comes to me and subscribes to me, then that person is explicitly only there for my content. " 
The first corona lockdown in spring 2020 not only brought more subscribers to OnlyFans. Many content producers have also sought new revenue streams due to the pandemic.
Suzie Grime, erotic model and influencer:
“You just heard so much about this platform OnlyFans lately and I know how I sat at home the night of the first lockdown we had in Berlin and thought to myself: yes, why not? I just created a profile for me and take a look at this platform. " 
Despite the success of erotic and pornographic content on OnlyFans, Bano Diop sees the future of the platform, albeit detached from nudity.
Bano Diop, Sky Life Agency:
“Of course, advertising partners aren't interested in advertising on explicitly included platforms. And of course, this is one of the reasons why I guess sooner or later the erotic content or some of the content will gradually disappear. Because for without fans themselves or from a purely commercial point of view, the whole thing naturally makes a lot more sense that you can also include advertising partners. And also has applications, so of course to significantly increase the range and number of users. Of course, this also shows that the real potential is actually behind bringing celebrities or people of reach to the platform. "
However, it remains to be seen in which direction the platform will evolve.